Website Set-Up | Content Advice
Photos | Marketing & Branding
A pilot offer for Yoga Teachers who want to stand out & build a profitable business that feels aligned as well as deeply rewarding.
Mary-Lou: "I used to think that, as a Yoga Teacher, I wouldn't have to become a marketing expert as well! So when my Yogi friends & colleagues started to express the very same, it struck a chord & got me thinking."
Sharon: "How many Yogis out there are struggling & feeling overwhelmed with all the marketing ‘things’ they have to do in your business?"
ML: "Loads! I know I did. The truth is I didn’t know where to start & struggled like crazy to show up with any consistency on social media. That’s all changed now."
Mary-Lou has grown her 'hit-rate' beyond all expectations. In one week alone, the traffic to her website increased by 400%, now her social media traffic is in the thousands. Mary-Lou's studio, online, & workshop sign-up has grown rapidly in the last few months too. This growth pin-points a time when Mary-Lou began using her marketing photos in email & social campaigns, sending a clear message to potential students. Today, she consistently demonstrates the 'feel' of who she is as a teacher.
Sharon: "But it didn’t happen on its own, right?" [Sharon laughs]
ML: "I needed a guide & a helping hand. I needed a plan & some tools to make it happen. Then I had to put that plan into action. And because so many people ask me how I do it, we launched 'I Help Yogis'."
"Yogis, I’d love to help you put the foundations for your business in place. I’ve teamed up with Sharon, my ‘lockdown buddy’ & marketing 'Story Coach' to combine talents. It helps that we've both had experience working for marketing companies as well as being experienced in copy writing.
So Yogis...we’ve come up with this pilot package to help you put the foundations in place; scroll down to view.
Sharon is a copywriter & photographer. She helps women find their story & tell it with passion, using words & pictures.
Sharon is an award-winning Case Study writer & has a National Diploma in Photography.
She now combines copywriting, photography & visual storytelling to produce content for online businesses at microstorycoach.com [see link below].
To read the full story of Mary-Lou's photoshoot with Sharon & how their work together helped boost her yoga business, download the case study below.
You can also read the Case Study Sharon created for Mary-Lou's own marketing [see Testimonials page on this site].
As a Strategic Fundraising Consultant for the University of Oxford, Mary-Lou worked closely with the Faculty Board Chair on number of projects to secure teaching posts in the Faculty of Oriental Studies.
Much of this work involved seeking six-figure endowments from high net worth individuals, foundations, & even foreign governments.
Mary-Lou went on to work as a fundraising consultant for the Oxford Centre for Hindu Studies which included strategy to build revenue through online courses.
Mary-Lou manages website updates & design for Upstairs at Six Studio, Hove, as well as continuing to write articles for Yoga Magazines.
Use link below or visit page on this website.
Domain Name & URL
Including Copy for Website (optimised SEO/ Search Engine Optimisation)
20 Images over 2 locations
30-day Social Media Content Plan
5 Posts ~ 2 Stories ~ 2 Reels
For a Case Study Consultation, further Website pages, future planning, & much more...